Our Mission

Our goal is to bring together people from various¬†creative and technical fields to develop solutions using games, VR, AR & interactive experiences that help the automotive industry (consumers & businesses, manufacturing, design engineers, sales, marketing & more) Our dream is that these same individuals discover new products and ways to work together and form lasting relationships. We hope to put the national spotlight on the cross section of these industries and our region and show off the unique combinations of talent & even more, that the outcomes of the event also help promote interest in “STEAM” education to the generations that will carry these concepts into the future.


A variety benefits will come from a concentrated period of working together to innovate new products and ideas for the Auto Industry. You’ll find that when talent from various disciplines and the auto industry combine there will be a multiplier effect.

How do you find people that do great work? fun to work with? Work well under pressure? Jams are a great place to work on intriguing industry related projects and find who you would enjoy working with in the future.

Have you heard of the 80/20 rule? We believe sometimes diving in and tackling a variety of concepts, problems and projects could result in all of us collectively finding a solution that would’ve gone untested. What the future of mobility and the auto industry holds, we don’t know but together we can work on 10-15 difference concepts over a weekend and get a better sense of what could work and what may not. This is a place where failure is encouraged and if only a few good ideas come about that is success.

Where do students and recent grads get experience? How do they work with other professionals from other schools and regions? How do they rub shoulders with industry vets? Well at this jam, teams will form around the most intriguing problems and teams can form with participants from a variety of backgrounds. Being in the trenches together, working on a project is what forges true connections.

We believe the best chance at lasting human connections happens when you’re working on a shared challenge together. We have such tremendous talent that often times find themselves heads down in their own bubbles, and we want to have talent from all parts of Michigan and outside of our region becoming friends, colleagues, coworkers and creating new connections.

Automotive Challenge Categories

Stay Tuned for a few of the problem areas and categories that teams can form around to create solutions for and tackle.

In car/ Ride Share games, New Social Interactions.

Mobile Showrooms, Short or Long Ride Marketing

Elder Care, Education, Workforce, Emergency Response

New Automotive form factors, Design iterations

Examples of emerging & gaming tech used in Automotive & Mobility.

Stay Tuned. for posts in this section.

Are you ready to join in?

Food everyday, Working with awesome talented people, working on something impactful, cool, lasting connections & opportunities